There is even a version called How to Win Friends and Influence People in the Digital Age. Revised editions have taken account of changing times. Translations have carried its message around the world. Yet How to Win Friends and Influence People-the title itself has entered the cultural lexicon as the basis for parodies and spin-offs-remains in print 85 years after its initial publication. One critic, writing about Arthur Miller’s Death of a Salesman, argued that Carnegie’s book was just the sort of thing that might have influenced Willy Loman in ways that led to his tragic end. Worse, they blamed him for a supposed shift in the nation’s business culture from Puritan rectitude to shallow likability, and from character to personality. Although his best known work, How to Win Friends and Influence People, has won countless acolytes, from the outset his detractors saw him as little more than a proselytizer for sycophancy.
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